About us

Rethinkit believes in a balanced lifestyle with time for yourself and others, so whether you are running errands, playing with your child, on your way to yoga or working, we got you covered. Rethinkit embraces every aspect of your everyday life.

Rethinkit is athleisure wear designed for women and children age 3-12. It is made in a smart and versatile design with stretchable, breathable and moisture absorbing recycled materials, which is suitable for the gym, the yoga mat or your everyday life. Functionality is in focus and we have put emphasis on movement and comfort to make it as easy as possible for you to be active.

Rethink sportswear and fashion with Rethinkit

We create quality design that are made to last you a lifetime. We aim to become a permanent part of your everyday wardrobe that fits your active lifestyle, where movement, comfort and style are in focus. We believe in the notion of long-lasting clothes and fewer styles that can be mixed and matched, as we wish to minimize the number of items in your wardrobe. To support this notion, we work with drops instead of seasons.

Our sportwear for children are made to be played in and fit the everyday life of an active child. We hope that it can bring your child joy for many years to come and can be passed on from child to child, when they outgrow it.

We believe in everything that we make and have lifetime warranty on all of our products. Read more about what our lifetime warranty entails here. (link)

Rethinkit Studios

We are located in Gentofte (Denmark) in our new CO2 neutral offices, where we have our own workout and yoga studio. Here we can test out all of our products and stay active ourselves. Our products are designed by our in-house design team, who also hand drawn the beautiful prints.